Our purpose is innovation for impact
Our mission is to liberate creativity in the service of humanity
Our vision is a world filled with caring, courageous and capable leaders
Our flagship programs, NASA 4-D and Leading4Breakthrough® are designed to create the social context for high-performance and future-proof organisations with the creative capabilities identified in the World Economic Forum’s ‘TOP 10 Skills for 2025’. Our Think Tank ideation platform has been deployed in 10 countries and 6 languages and our programs have been used by thousands of aspiring innovators to make an impact through innovation. Clients and partners include governments, space agencies, multinationals, universities and not-for-profits.
So, whether your intention is to differentiate in strategy, people practices, or change the game entirely, our multi-disciplinary approach offers a blueprint for breakthrough. Drawing on the very best of cognitive and social neuroscience, systems thinking, human-centred design, aeronautical engineering, and even game design, our programs have been tried and tested by everyone from governments to goannas.
We are specialist facilitators of collaborative co-design and our team are accredited in a wide range of disciplines, including appreciative inquiry; human-centred design and behavioural neuroscience. Appreciative inquiry builds on existing strengths and amplifies initiatives that are already working in the organisation or community, whilst human-centred design scales these and innovates where there are gaps. Behavioural neuroscience anticipates what may impede adoption at scale and provides a blueprint for positive change. Crazy Might Work has led collaborative co-creation in intensive care, community services, aged care, state, federal and even international government agencies, including the Office of the Future in UAE, the Australian Federal Police and New South Wales Ministry of Health.
Why ‘Crazy Might Work’?
‘Having a very feasible or plausible chance of succeeding, despite being exceptionally unconventional or outlandish.’.*
Many of the greatest ideas were seen as ‘crazy’ and not widely embraced for decades, so we hold the space for fresh thinking. *Free Dictionary by Farlex.
Here’s what our clients are saying about us.
The course was an excellent update on how to catalyse design thinking within a team. I'm planning to pass on to my peers as soon as I can.Head of MarketingMulti-National Company
It has been a great pleasure working with the Crazy Might Work team. They are knowledgeable and skillful and brought our group along with them with just the right pace and level of group participation.Chief Executive OfficerJapanese Multi-National Company
Design Thinking is imperative for every business to stay relevant in the current market. The Crazy Might Work team were fantastic and I feel I have a whole new range of tools at my disposal to allow me to create an "Innovative Culture".Head of SalesMulti-National Company
I highly recommend the Crazy Might Work team to deliver fast-paced and engaging workshops.Head of OperationsBlue-Chip Organisation
Inspiring and motivating!Chief Customer Experience OfficerMulti-National Insurer
This program is a practical investment in our Senior Leadership Team.CFOAged Care Provider
It was a fun and fast way of diving into the methodology and seeing just how powerful the initial question reframe can be!Finance Manager
Learning how to innovate will make for better outcomes at work and at home.Head of FinanceAustralian NFP
A great experience working with Crazy Might Work and learning how to share our experiences in a wider team environment.Human Resources OfficerListed Company