Crazy Might Work launched in Antarctica in January 2015 on a Russian icebreaker.
Toasting our launch with a 20 year old drink – quietly overshadowed by 10,000 year old ice cubes!
We have concocted quirky innovation cocktail that comprises human-centred design, systems thinking, transformational change, portfolio, program, product and idea management to deliver innovation in organisations.
The beverage can be consumed anywhere in the world to create cross-organisational, cross-industry, or even cross-country, innovation.
Our slightly wacky approach is not for everybody. Some humans don’t believe it is possible to make money and make a difference, whilst enjoying what you do.
Some may even call us crazy.
Meet The Team
These are the crazies who live and breathe innovation…
Paul has advised and consulted on bids and transactions approaching $20 billion and worked in over 20 countries. He sits on several boards (both for-profit and not-for-profit).
Ambassador of Awesome
She speaks English and Italian fluently and is conversant in both French and Spanish. Rosanna is the operational, organisational and financial powerhouse of our business and our resident expert in all matters fashion and food!
Denizen of Disruption
Curator of Curiosities