Crazy Might Work launched in Antarctica in January 2015 on a converted Russian icebreaker.
We celebrated our inception with a 20 year old single malt – completely outclassed by the accompanying 10,000 year old ice!
Our purpose is to re-imagine organisations as creative, collaborative endeavours, with the ability to inspire and energise, making the world a better place for employees, customers and other species!
We inspire and equip people and organisations to innovate, collaborate and make a difference.
Since inception, we have mapped the innovation genome (without harming animals) and concocted an elixir for creative mutation. It comprises a quirky cocktail of human-centred design, systems thinking, transformational change, portfolio, program, product and idea management to deliver an innovation culture.
The beverage can be administered to willing partners anywhere, creating cross-organisational, or even cross-industry, innovation orgs, hubs and clusters.
SURGEON GENERAL’S WARNING: Crazy Might Work is not for everyone.
Make a buck AND make a difference?!
Some humans won’t believe it.
Others won’t get it.
They may even call us crazy.