Innovation Genome®

Our Innovation Genome comprises of individual assessments against five predictive innovation competency sets to assist in the assembly of innovative teams.

What is the secret recipe and required attributes for a high performing innovative team?

Five predictive competency groups emerged from CEB’s extensive interviews with innovation executives and individual level assessments of 1,932 staff at 42 major companies across the globe:

Customer Empathizer

  • Championing the customer perspective in developing ideas and solutions
  • Gathering comprehensive information to understand customer needs and Expectations
  • Relating customer needs to relevant technologies


  • Listening, consulting, handling objections convincingly and communicating proactively with others
  • Building strong relationships with others
  • Adapting communication style depending on the context and the audience

Results Seeker

  • Persisting to achieve personal and project goals
  • Being prepared to put in the extra effort and hours to achieve an objective
  • Seeing projects through to completion
  • Monitoring progress against deadlines and milestones

Risk Taker

  • Deciding on a definite course of action
  • Taking calculated risks rather than missing opportunities
  • Staking personal reputation on ideas and projects he or she believes in

Idea Integrator

  • Identifying common themes among multiple issues
  • Pinpointing key information from a large amount of data
  • Breaking information into parts, patterns, and relationships
  • Challenging others’ assumptions
5 predictive characteristics of a successful innovation team

Application of the genome ensures your innovative teams consist of the right talent, resulting in the perfect alchemic conditions for high performing teams.

If you would like to learn more, please get in touch with our innovation consultancy at our Pyrmont offices, the door is always open.