Innovating for Employee and Customer Experience

Tuesday, 26 September 2017

We are excited to invite you to participate in a 4 hour simulation that will introduce you to IDEO’s innovation framework and process.

The IDEO approach can be applied to strategy, product, service or customer experience design. The skills you will learn and apply include:

  • User (usually customer) observation;
  • Formation and evaluation of non-obvious insights;
  • Identification and reframing of opportunities;
  • Brainstorming techniques and provocations;
  • Prototyping and experimentation techniques; and
  • Research design and implementation planning.

We will kick off with a light breakfast, followed by the simulation and finish off with a plenary session in which we will discuss how innovation can be applied back in your business.

This is a great opportunity to meet and work with strategists and innovators from other businesses and industries in a friendly and engaging team exercise. Bring your own team or join one of the attending groups.

Interest is always high and numbers are limited, so please enrol early to avoid disappointment.

Event Details

Date: Tuesday, 26 September 2017
Time: 8:30am – 1:00pm
Venue: WeWork, Level 4, 100 Harris Street, Pyrmont NSW 2009
Cost: $900+GST pp or $3,200+GST for a team of four. Includes light breakfast and lunch.

If you are interesting in the event please click the button for the Eventbrite.


IDEO is widely recognised as the world leader in innovation and a pioneer of human-centred design.

Crazy Might Work are one of the few organisations in Australia accredited to deliver this programme and will introduce and practically demonstrate the fundamentals of IDEO’s approach to innovation.

Feedback From Previous Events

Provided a framework and process to get to solutions clearly and quickly.

Todd CharterisNational Manager Country Banking -Rabobank

Quick, engaging and easily-applied practice to enable improved strategic thinking.

Rosemary BishopCEO – 3Bridges

A half-day well spent with learning I can implement tomorrow.

Nicola TanManager, Strategy – American Express

Be ready for a fast ride – you really will build and pitch an idea in half a day.

Anna BrownHead of Enterprise Risk Management Services – TAL

Mind expanding.

Andrew McVeighCFO – Brookfield

A good interactive exercise that demonstrated the principles involved in the IDEO approach to strategy.

Paul HowlettChairman – Evolve Housing

This is a great opportunity to expose your team to a new way of thinking and give them an overarching common approach to strategy/problem solving.

Kay LipsonDirector of Strategy – Online Education Services