Our flagship programs Leading4Breakthrough® and DisruptivebyDesign®, are designed to create the social context for high-performance and develop future-proof creative and interpersonal capabilities (as identified by the World Economic Forum in its ‘TOP 10 Skills for 2025’).Our Think Tank ideation platform has been deployed in 10 countries and 6 languages and our programs have been used by thousands of aspiring innovators to make an impact through innovation. Clients and partners include govenments, space agencies, multinationals, universities and not-for-profits.
So, whether the intention is to differentiate in strategy, people practices, or change the game entirely, our multi-disciplinary approach offer a blueprint for breakthrough. Drawing on the very best of cognitive and social neuroscience, systems thinking, human-centred design, aeronautical engineering, and even game design, our programs have been tried and tested by everyone from governments to goannas.
We are specialist facilitators of collaborative co-design and our team are accredited in a wide range of disciplines, including appreciative inquiry; human-centred design and behavioural neuroscience. Appreciative inquiry builds on existing strengths and amplifies initiatives that are already working in the organisation or community, whilst human-centred design scales these and innovates where there are gaps. Behavioural neuroscience anticipates what may impede adoption at scale and provides a blueprint for positive change. Crazy Might Work has led collaborative co-creation intensive care, community services, aged care, state, federal and even international government agencies, including the Office of the Future in UAE, the Australian Federal Police and New South Wales Health.
More on our origins and approach
Crazy Might Work launched in Antarctica on a converted Russian icebreaker, celebrating both ‘the vibe’ and ‘the serenity’ with a drink and a 10,000 year old block of ice.
Why ‘Crazy Might Work’?
According to The Free Dictionary by Farlex is:
‘Having a very feasible or plausible chance of succeeding, despite being exceptionally unconventional or outlandish. Sometimes used sarcastically to indicate a viable solution that is or should be obvious.’
Many of the world’s greatest ideas were initially seen as ‘crazy’ and not widely embraced for decades, so we hold the space for fresh thinking to emerge.
Meet the ‘crazies’ who live and breathe innovation…
He has an HDE in education, an MBA from Oxford Brookes University, and is currently completing a doctorate in breakthrough innovation.
Paul has trained in innovation and neuroscience through Stanford University and the Neuro-Leadership Institute and is a certified practitioner of Appreciative Inquiry. He is also the lead facilitator of the 4-D program used by NASA.
Ambassador of Awesome
She is known for mobilising diverse stakeholders to achieve momentum and results.
She is accredited in human-centred design and has sound understanding of what is required to manage complex (e.g. multi-country) projects, having successfully managed global system rollouts, shared service implementations and other strategic programs, in both public and private sectors.
Concierge of Co-Creation
She works with leaders to create high-performing teams using breakthrough methods and has achieved award-winning enterprise-wide cultural and efficiency transformations over 25+ years across multiple industries.
Drawing upon her experience in research, service design and innovation, she is Australia’s leading expert in the use of biomimicry for business. Melanie doesn’t mind a bit of drama and landed several stage roles in London following completion of an acting diploma.
Dr. Ingo Susing
- Leadership development program for Senior Executives (Deputy Secretaries) of the Australian Federal Government (with Egon Zehnder) since 2018, ongoing,
- Senior Leaders development program for the World Food Program (UN Agency – recipient of the 2020 Nobel Peace Prize) – since 2015, ongoing,
- Executive coaching and individual leadership development as part of the Partner Development program for one of the largest global consulting firms, including coaching of senior Partners and Board members (since 2015, ongoing).
Pre-Eminent Expert/Strategic Advisor, Coach, Program Director, Organisational Change & PMO Manager and Gateway / Health Check / Maturity Review Lead Consultant.
James has led holistic and strategic reviews in Australia, NZ, UK, France, Spain and the US including the whole of Queensland Government, New Zealand Government, multiple Federal and NSW Government, six Defence Capability Programs and Defence CIOG twice as well as many banks, engineering and construction and government agencies.