“Businesses that have a strategic focus on innovation outgrow those that don’t by 10% per anum.”
– Mark Cully, Australia’s Chief Economist
We work with organisations to solve their most intractable challenges by unleashing human creative intelligence. The Crazy Might Work methodology is called Disruptive by Design® and it is a multi-disciplinary approach that draws on anthropology, neuroscience, systems and design thinking, as well as a curated toolkit, courtesy of our partners, including Gartner, Connective Intelligence, ExperiencePoint and others. We would love to work with you and your organisation to co-create disruptive, game-changing solutions in spaces that really matter!
More on our origins and approach
Crazy Might Work launched in Antarctica in January 2015 on a Russian icebreaker, celebrated with a 20-year-old whiskey and 10,000 year old ice!.
2. Extremely enthusiastic
3. Appearing absurdly out of place or unlikely
Many of the world’s greatest ideas started off as crazy and some were not accepted for decades, so we understand that our innovative approach is not for everybody.
Some may even call us crazy!
Meet the crazies who live and breathe innovation…
Paul has advised and consulted on bids and transactions approaching $20 billion and worked in over 20 countries. He sits (and sometimes stands) on several boards (both for-profit and not-for-profit).
Ambassador of Awesome
She speaks English and Italian fluently and is conversant in both French and Spanish. Rosanna is the operational, organisational and financial powerhouse of our business and our resident expert in all matters fashion and food!
Commissioner of Curiosity
With academic qualifications in Commerce and Psychology, she combines business and behavioural science. With a particular interest in what motivates human behaviour, Kate applies this expertise in the areas of culture, innovation and business transformation. Kate holds that curiosity is a natural human orientation.
Dr. Alicia Fortinberry
With her partner Dr Bob Murray, Alicia received the highly prestigious American Science Achievement Award and was appointed to head the US government’s comprehensive national work stress initiative.
Dr. Bob Murray
Bob’s insights are based on his wide experience in business as well as his deep knowledge of research in the areas of management, psychology, genetics and neurobiology.
A/Prof Steven Bernardi
Dexter of Disruption