“Businesses that have a strategic focus on innovation out-grow those that don’t by 10%” – Mark Cully, Australia’s Chief Economist,
The strongest drivers of growth in high growth firms (HGF’s) are product and service innovation and marketing innovation.
Why Crazy Might Work?
Crazy Might Work is a world-leading innovation strategy and consulting firm.
Our firm works with renowned institutions such as Gartner (formerly CEB), IDEO and Stanford d. School to acquire and apply cutting-edge approaches and tools for the benefit of our clients.
Our mission is to equip you with the same toolkit of leading innovation and methodologies. We want to build your innovation capability, not your dependency on us. We do this in three phases: Experience, Embed and Extend.
Innovation can happen everywhere. We can work with you in your organisation and beyond, to co-create disruptive, game-changing solutions. No challenge is too big or small!
Learn more about our approach here
Crazy Might Work launched in Antarctica in January 2015 on a Russian icebreaker.
Toasting our launch with a 20 year old drink – surrounded by 10,000 year old ice cubes!
2. Extremely enthusiastic
3. Appearing absurdly out of place or unlikely
Many of the world’s greatest ideas started off as crazy and some were not accepted for decades, so we understand that our innovative approach is not for everybody.
Some may even call us crazy!
Meet The Team
Meet the crazies who live and breathe innovation…
Paul has advised and consulted on bids and transactions approaching $20 billion and worked in over 20 countries. He sits (and sometimes stands) on several boards (both for-profit and not-for-profit).
Ambassador of Awesome
She speaks English and Italian fluently and is conversant in both French and Spanish. Rosanna is the operational, organisational and financial powerhouse of our business and our resident expert in all matters fashion and food!
Commissioner of Curiosity
With academic qualifications in Commerce and Psychology, she combines business and behavioural science. With a particular interest in what motivates human behaviour, Kate applies this expertise in the areas of culture, innovation and business transformation. Kate holds that curiosity is a natural human orientation.
Dr. Alicia Fortinberry
With her partner Dr Bob Murray, Alicia received the highly prestigious American Science Achievement Award and was appointed to head the US government’s comprehensive national work stress initiative.
Dr. Bob Murray
Bob’s insights are based on his wide experience in business as well as his deep knowledge of research in the areas of management, psychology, genetics and neurobiology.
A/Prof Steven Bernardi
Dexter of Disruption