According to Mark Cully, Australia’s Chief Economist, “businesses that have a strategic focus on innovation out-grow those that don’t by 10%”. The strongest drivers of growth in high growth firms (HGF’s) are product and service innovation and marketing innovation.
Why Crazy Might Work?
Crazy Might Work , the national leader in innovation consulting, having worked with the Business Council of Australia and CSIRO to strengthen Australia’s innovation ecosystem. Our team partner and train with leading innovation institutions such as Gartner (formerly CEB), IDEO and Stanford d. School to acquire and apply cutting-edge approaches and tools for the benefit of our clients. Our mission is to equip you with a curated toolkit of world-leading innovation frameworks, idea management platforms and advanced strategic systems and design thinking. We are hands-on practitioners with deep experience in ethnographic observation, customer-journey mapping, rapid prototyping, customer co-creation and human-centred design.
Innovation is not a solo activity and novel, industry re-defining solutions come from diverse groups through cross-industry collaboration. We bring together diverse organisations to co-create disruptive, game-changing solutions.
Our modus operandi is to work with you to create a truly innovative culture and pragmatic organisational innovation capability, as opposed to a dependency on us. This capacity is built in three phases: Experience, Embed and Extend.
Learn more about our approach here
Crazy Might Work launched in Antarctica in January 2015 on a Russian icebreaker.
Toasting our launch with a 20 year old drink – quietly overshadowed by 10,000 year old ice cubes!
2. Extremely enthusiastic
3. Appearing absurdly out of place or unlikely
Many of the world’s greatest ideas started off as crazy and some were not accepted for decades, so we understand that our innovative approach is not for everybody.
Some may even call us crazy!
Meet The Team
These are some of the crazies who live and breathe innovation…
Paul has advised and consulted on bids and transactions approaching $20 billion and worked in over 20 countries. He sits (and sometimes stands) on several boards (both for-profit and not-for-profit).
Ambassador of Awesome
She speaks English and Italian fluently and is conversant in both French and Spanish. Rosanna is the operational, organisational and financial powerhouse of our business and our resident expert in all matters fashion and food!
Instigator of Innovation
Minister of Creative Affairs